Subliminal messaging involves the embedding of a message or signal into a particular medium, be it visual or audio, that passes below the limits of normal perception. More often than not, subliminal messaging is ignored by the conscious mind because of that very reason, yet the subconscious mind has the ability to discern and process these subliminal messaging and embed it into the deepest recesses of our mind.
Subliminal messaging is not an entirely new technology. Formally documented in academic literature since the 1860s, it was not until sometime in 1957, after the Korean War, that the topic was brought into the public light. The first apparent use of subliminal messaging was purportedly for purposes of propaganda by the Communist regime of North Korea; weary US soldiers kept in confinement by Communist forces had been subjected to systematic psychological manipulations, and as a result had undergone deep psychological changes. Shortly after, advertising followed, with the Tachistoscope Experiment; conducted by James McDonald Vicary, it helped usher in attention unto subliminal messaging, even though the “experiment” itself turned out to be a hoax.
However over the years, there have been several genuine focus on subliminal messaging; both authors and researchers alike have been trying to prove and disprove the effectiveness of subliminal messaging. Authors like Wilson Bryan Key represented the “believers” camp, and sought to enlighten the masses of how marketers were out to fleece the world with subliminal messaging, and researchers produced paper after paper in their bid to dismiss subliminal messaging, even going as far as to equating it with snake-oil.
It goes without saying that the general consensus amongst the masses is that people do not want to be influenced by others without their consent or prior knowledge. Most people have the preconceived notion that subliminal messaging can be used to “brainwash” them into thinking or doing something that they might not consciously agree to, and this fear of “mind control” is what overshadows the positive benefits of subliminal messaging.
While there may be arguments about the ethical repercussions of the use of subliminal messaging, it has been proven that there are benefits to subliminal messaging. For decades self-improvement luminaries have employed the technology of subliminal messaging to help improve the lives of many who believe in the power of subliminal messaging. The psychological ability to learn using the subconscious mind has since been exploited to allow greater absorption of knowledge, and subliminal messaging has been proven to be effective by many who have used such techniques to turn their lives around for the better.